Bestbulkemailer.com

This section of the site provides a brief email marketing guide for audience new to e-marketing. Below you will see a list frequently asked questions (FAQ) on email marketing subject.

Mailing list.

1. What is better – to buy an email list or to make it myself?
   Of course it’s much better to make lists by yourself. Those you but may be without permission, inactive, not fresh and you always have to check their validity. In case you make an email list by yourself you exactly know that every address is valid and its owner is interested in your subject.
2. What is the approximate best number of addresses in my mailing list?
   The number of email addresses may be unlimited. It’s rather more important to have mailing list organized, categorized and divdied into groups, so your campaigns could be more targeted.
3. Will I be punished for spam?
   No, if your mailing list contains only legitimate opt-in clients. You must be sure for every address that its owner has subscribed to receive email from you. Besides, don’t send letters too much often, it may be recognized as spam and banned.
4. What if some of my subscribers want to be removed from my mailing list?
   Well, you must give them such an opportunity. The best way to do it is to place “unsubscribe button” at the bottom of each letter. Without this feature subscribers may mark your letters as spam, or will simply ignore it.

Letters.

1. Should I use animation in my letters?
   Only GIF. It doesn’t need additional drivers or software to be read. Any Flash or other applications can be blocked by ISP.
2. How can I design my letter if I know nothing about design and advertising?
   There are a lot of ready templates in the web. Besides, many companies offer the services of designing such things.
3. What kind of letter should I use to succeed?
   Simple, brief, conservative, not overloaded with images and advertisement, with quality content and without misspellings, personalized, friendly-mannered. See more information in our “How to build a successful newsletter” and “Email newsletter design tips” sections.
4. How to title my letter to attract customers?
   Just write directly about what you want to offer. Those who read the title must know exactly what your letter’s subject is, otherwise they ignore it.
5. Should I sign up my letters?
   Better you should. You can write your name and contact information as well. Such feature makes the recipient sure of your reliability and seriousness.

Campaign.

1. What do I start with?
   Gather or buy mailing list, design and compose letters and start mailing. See more information in other sections of our site.
2. How to keep recipients interested?
   Send the letters periodically (but not too often), compose interesting and useful content, fill your letters with links and useful information, arrange discounts and bonuses for customers and let them know about them.
3. How do I increase response from recipients?
   See the previous question.
4. What is the average open rate for email marketing?
   The average open rate for permission based email marketing is 27.5%.
5. How soon can I expect results from my email marketing campaign?
   The main advantage of email marketing is that it works much faster than offline marketing. You can get first results literally overnight.