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The design of your marketing newsletter is an another key to successful relations establishing.
Sight is the most important sense for a man and the picture he sees can attract his attention regardless of what is written in the message’s text. That’s why while composing your newsletter you should follow several special newsletter design tips.

So how is it better to design your newsletter to attract customers?

The answer is in your letter’s consistency, conservation, and contrast. These are the three ground factors influencing recipients’ attitude. Let’s talk about some tips in these factors and how to design email itself.

1. Consistency
   Consistency and seriousness are a good sign for the readers. They will likely consider you worth their attention if you speak directly what you want and when your letter is well-organized.
   To make your e-newsletter design consistent it’s recommended to use:
   • Grids for page to page consistency;
   • Templates for logical formatting;
   • Repeating some elements (footers, headers, department heads).
2. Conservation
   You should not make experiments with your newsletter appearance. If it looks avant-garde, it may attract someone’s attention but it will be not easy to read. That’s why solid, conservative email design style is the best choice for you. So you should use the following design tips:
   • 3 type fonts as maximum;
   • frames and boxes – must be used carefully, only when necessary;
   • as better as less graphic or clip art elements will appear in your letter. 2 per page as maximum.
3. Contrast
   Of course your newsletter must attract receivers’ attention, that is why it must be contrast, with main elements easy to find, so that the recipient wouldn’t have to look through the whole letter to find what he needed, and actually the information he searched for was all the time right before his eyes. All the elements must be easily recognized and the letter itself must be divided into parts with different meaning. It’s another useful email newsletter design tip.

   For that you should use these features:

   • High-contrasted type fonts (sans serif, bold sans serif);
   • Big text size, especially for titles and headers
   • White background to attain higher contrast

Use these tricks for your email newsletter design and you will succeed.